The Information is reporting that will introduce its own app development platform — called Twitter Fabric — at its developer conference October 22. Through the service, app developers will… Read more »
Twitter’s ad rates declined again in the fourth quarter of 2013, extending a slide that began in the beginning of 2012. But I think last fall’s acquisition of the mobile ad… Read more »
Three proposed acquisitions led the news in the third quarter of 2013. Meanwhile, Apple Inc. released two new iPhones and, just as importantly, gave the iOS 7 a major makeover. Read more »
Twitter today announced it has acquired the mobile ad startup MoPub in a deal reported to be worth $350 million. The move is the latest piece of evidence that real-time bidding… Read more »
Mobile advertisers are demanding more information regarding the performance of their campaigns, forcing ad networks and publishers to slowly embrace reporting standards. This trend will only grow as mobile ads continue… Read more »
Apple’s dominance in the tablet market is waning as Android slates finally catch up, but new studies from Opera and MoPub prove that for now, at least, the iPad is where… Read more »