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NBCUniversal

NBCUniversal produces and markets entertainment, news, and information products and services to a global customer base. The company owns and operates American television networks, numerous cable channels, and a group of local stations in the United States, as well as motion picture companies, several television production companies, and branded theme parks. NBC Universal was formed in August 2004 by the merger of General Electric’s NBC with Vivendi’s Vivendi Universal Entertainment, with Comcast later purchasing 100% of the company in 2013.

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ResearchTV Everywhere is a drag, TV Everywhere execs say">ResearchTV Everywhere is a drag, TV Everywhere execs say

About the only immediately leveragable asset Hulu has apart from content rights is its embedded presence on a large number of connected devices, giving it a solid addressable base on which… Read more »

Viewers increasingly chat in real time about what they’re watching using second-screen devices and social-TV apps. So naturally those second screens are becoming contested ground as more marketers plant their flags… Read more »

If you think Twitter’s done a lot of damage to itself with the brouhaha over its temporary blocking of an Olympics critic, consider that the event – though widely tweeted -… Read more »

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