As smartphone ownership skyrockets and flash sales and local offers prove the importance of proximity, it’s clear that this is the era of hyper local mobile. Here we examine forces at… Read more »
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
As the world goes mobile, it’s prompting a boom in mobile advertising, which is poised for a huge year in 2012. The winners include companies such as Nexage, a real-time bidding… Read more »
When it comes to the promise of data as the currency of the web, the current state of affairs has privacy advocates and many consumers up in arms. But it doesn’t… Read more »
Location, location, location: It’s not just for real estate. Mobile advertisers are increasingly prizing location-based ads, according to real-time bidding exchange Nexage, which said that mobile publishers and developers are getting… Read more »
While some elements of the mobile market continue to contract in light of the economic downturn, other signs point to a resurgence. Total mobile handset sales continue to decline (although at… Read more »
Mobile epitomizes the shift in power to consumers, who have grown accustomed to controlling the kind of media they consume, how they consume it, when they consume it, and how they… Read more »
Nexage, a mobile advertising startup whose clients include Digg and CBS Sports, said today it’s raised $4 million in Series A funding from GrandBanks Capital and BlackBerry Partners Fund as the… Read more »
Nexage Raises $4 Million; service says it can make mobile video and ad uploads easier; pulls in $4 million of an anticipated $4.5 million of funding in the form of preferred… Read more »
Nexage, a Fremont, CA based mobile video provider which has added social networking elements of late, has received another $500K of funding,… Read more »