Looks like Netflix and other streaming services are starting to have an impact on traditional TV viewing: Total live TV ratings were down 12.7 percent year over year across the networks… Read more »
Remember iTunes? Digital music downloads may not be dead yet, but the format is quickly following the CD in its decline. New numbers from Nielsen show that digital album sales in the U.S… Read more »
The pace of change in the U.S. television business is notoriously glacial. There’s truth to the adage that buyers and sellers of the $75 billion spent annually on TV advertising will… Read more »
Live sports rights are increasingly expensive, and there are only so many compelling awards shows and specials to go around. That’s left networks and advertisers looking for other solutions. Read more »
Yup, it’s happening: TV viewers are abandoning traditional broadcast and cable networks for online streaming services, and new devices in their living rooms are making it easier for them to cut… Read more »
In Netflix’s subscription-based on-demand world, viewership is cumulative. Measuring it at any given point in time might give you a number, but that number has little correlation with the content’s value… Read more »
Kanye West’s “Gone,” an eight-year-old song, hit the BillBoard Hot 100, thanks in part to a viral video hit on YouTube that used it as a soundtrack. That bump in the… Read more »
Execs are talking about measuring tweet volume and the reach of those tweets, but isn’t the real value in figuring out what people think? It’s not worth touting that 200,000 people… Read more »