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The new Optimal system is an example of how a non-proprietary, stand-alone ACR technology can enable third-party applications and business models to be built around TV content. The New York Times’… Read more »

Rob Leathern, the CEO of Optimal, an ad optimization and real-time bidding company that indeed, makes its living off Facebook, makes the bull case for Facebook’s disruptiveness in online advertising. It… Read more »