As smartphone ownership skyrockets and flash sales and local offers prove the importance of proximity, it’s clear that this is the era of hyper local mobile. Here we examine forces at… Read more »
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First MentionResearchThe future of mobile: a segment analysis by GigaOM Pro">ResearchThe future of mobile: a segment analysis by GigaOM Pro
Most PopularGigaom2012: The year mobile advertising starts to pay off">Gigaom2012: The year mobile advertising starts to pay off
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
One of the hottest developments in local advertising has without question been the rise of daily deals, which are now being comingled and distributed in mobile and location-based apps for a… Read more »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture… Read more »