Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
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First MentionGigaomStartups Find Ways to Target Mobile Users Anonymously">GigaomStartups Find Ways to Target Mobile Users Anonymously
Most PopularGigaomStartups pass on Silicon Valley to find their fortunes in New York">GigaomStartups pass on Silicon Valley to find their fortunes in New York
In the past couple of months, New York has attracted former San Francisco startup Qwiki, PlaceIQ from Colorado and recent 500 Startups graduate Snapette of Boston, which spent the past half… Read more »
PlaceIQ, a Boulder Colo. location startup, just raised $4.2 million to build up its index of location profiles that can be used to better anonymously target ads to mobile users.The company… Read more »
With the FTC’s crackdown on privacy extending to mobile, the shifting climate is opening up opportunities for start-ups like PlaceIQ and BlueCava that enable advertisers to target mobile users without personally… Read more »