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SAP

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IBM snatches up Silverpop as marketing automation race continues

Self-service will be the most powerful market force in data discovery, with mobile support almost as critical. Currently Datameer and Tableau are the best-positioned data-discovery suppliers. Splunk, MicroStrategy, and SiSense are also strong,… Read more »

Colin Gibbs, the Gigaom Research curator for mobile, has some well-chosen words on Bluetooth-based mobile marketing. In brief, he warns against heavy push marketing, lack of clear opt out, and messages… Read more »

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