SoftBank’s endearingly weird ad campaign is crossing the Pacific. Sprint is recreating the commercials’ Shirato family in an American mold, introducing the multi-ethnic and multi-species Frobinsons to U.S. TV sets. Read more »
Wasn’t SoftBank’s takeover of Sprint supposed to revitalize the carrier? It seems to be having the opposite effect. As it loses ground to the competition, Sprint has set off a wave… Read more »
SoftBank CEO and Sprint Chairman Masayoshi Son argues a merged T-Mobile-Sprint would create more competition, not less. But the price war Son promises is already happening, and it’s being led by… Read more »
Masayoshi Son is stepping up his efforts to convince U.S. businesses and regulators that a tie-up between Sprint and T-Mobile would ultimately benefit consumers. But if SoftBank’s investment in Sprint was… Read more »
Sprint has been promising a monster of a 4G network for years, but it’s failed to deliver. CEO Dan Hesse says that Sprint still maintains its mobile broadband ambitions, it’s just… Read more »
Signals from the U.S. Justice Department and the Federal Communications Commission are making Sprint(s s) and its SoftBank owners reconsider any possible bid for rival T-Mobile(s tmus), the Wall Street Journal… Read more »
Sprint and Nokia are showing off their latest feat, but it’s doubtful we’ll ever see such speeds in real life. Sprint likes to talk about the network it could build, but… Read more »
Tech companies from Apple to Autodesk and three of the nationwide mobile operators are contributing hardware, software and services to help fund the Presidents plan to connect 15,000 schools with broadband. Read more »
Executives from Sprint have reportedly met with federal officials who’ve expressed skepticism a proposed acquisition of T-Mobile would gain approval of the U.S. government. Sprint will almost certainly move ahead with… Read more »