ResearchOutlook: Media and consumer tech in 2015
In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Read more »
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In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Read more »
Online video heated up, as traditional television players, tech stalwarts, and new startups all seek access to the $75 billion spent on U.S. TV advertising. Read more »
The major networks’ hesitance on 4K has left the door open for OTT providers to expand their beachheads on connected devices, and cement their relationships with TV-makers desperate to avoid being… Read more »
Consumer electronics hardware makers, predictably, began the connect-TV era by trying to do it themselves, standing up their own apps platforms and trying to add as much functionality as possible to… Read more »
Apart from that means for the linear TV service, by making nice with the service providers Microsoft may be able to use those integration deals to ensure that Xbox Live game… Read more »
Viacom needs to cultivate over-the-top distribution platforms because its position with traditional pay-TV distributors is growing weaker. Read more »
Like Microsoft, Sony has also reportedly developed a sophisticated UI that integrates linear and on-demand channels into a single app for seamless discovery and switching. But the two console makers’ approach… Read more »
Many long-standing legal rules of engagement between publishers and consumers tilted the playing field in unexpected ways in the first quarter. The period also saw a major expansion in the amount… Read more »
The launch of DIAL could represent a major step toward turning second-screen mobile devices into a primary means of discovering and accessing content for the first screen. That has the potential… Read more »
In the past few years over-the-top (OTT) TV has advanced from being an acronym for tech geeks to the new video frontier. But while anecdotal evidence may make it seem like… Read more »