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	<title>Gigaom Search &#187; Companies &#187; Sungevity</title>
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		<title>Solar startup Sungevity using laser beam data to sell solar roofs</title>
		<link>https://gigaom.com/2014/07/10/solar-startup-sungevity-using-laser-beam-data-to-sell-solar-roofs/</link>
		<comments>https://gigaom.com/2014/07/10/solar-startup-sungevity-using-laser-beam-data-to-sell-solar-roofs/#comments</comments>
		<pubDate>Thu, 10 Jul 2014 19:10:20 +0000</pubDate>
		<dc:creator><![CDATA[Katie Fehrenbacher]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=856811</guid>
		<description><![CDATA[Frickin' laser beams will power Sungevity's new instant quote service.]]></description>
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		<slash:comments>12</slash:comments>
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		<title>Why Steve Jobs would hate the solar market</title>
		<link>https://gigaom.com/2014/06/10/why-steve-jobs-would-hate-the-solar-market/</link>
		<comments>https://gigaom.com/2014/06/10/why-steve-jobs-would-hate-the-solar-market/#comments</comments>
		<pubDate>Tue, 10 Jun 2014 13:00:41 +0000</pubDate>
		<dc:creator><![CDATA[Katie Fehrenbacher]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer electronics manufacturers]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AAPL]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=848384</guid>
		<description><![CDATA[Will solar ever be as easy as buying a TV? Well, no. But it can get a whole lot easier. ]]></description>
		<wfw:commentRss>https://gigaom.com/2014/06/10/why-steve-jobs-would-hate-the-solar-market/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>SolarCity to spend $120M on direct marketing company</title>
		<link>https://gigaom.com/2013/08/13/solarcity-to-spend-120m-on-direct-marketing-company/</link>
		<comments>https://gigaom.com/2013/08/13/solarcity-to-spend-120m-on-direct-marketing-company/#comments</comments>
		<pubDate>Tue, 13 Aug 2013 16:59:07 +0000</pubDate>
		<dc:creator><![CDATA[Katie Fehrenbacher]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=679321</guid>
		<description><![CDATA[A direct marketing company majority-owned by Guthy-Renker -- the Proactiv infomercial folks -- is being acquired by solar panel installer SolarCity. It's time for solar panels to enter the modern marketing&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/08/13/solarcity-to-spend-120m-on-direct-marketing-company/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why your utility could go the way of Kodak, Blockbuster &#8212; totally disrupted</title>
		<link>https://gigaom.com/2013/07/29/why-your-utility-could-go-the-way-of-kodak-blockbuster-totally-disrupted/</link>
		<comments>https://gigaom.com/2013/07/29/why-your-utility-could-go-the-way-of-kodak-blockbuster-totally-disrupted/#comments</comments>
		<pubDate>Mon, 29 Jul 2013 11:41:33 +0000</pubDate>
		<dc:creator><![CDATA[Katie Fehrenbacher]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NRG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=672712</guid>
		<description><![CDATA[Down the road, the utility sector could be totally fracked (power joke) if they don't embrace and enable new cleaner, distributed, and digitally-managed technologies for the grid. ]]></description>
		<wfw:commentRss>https://gigaom.com/2013/07/29/why-your-utility-could-go-the-way-of-kodak-blockbuster-totally-disrupted/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<title>What SolarCity’s earnings say about the challenges of building a solar retail business</title>
		<link>https://gigaom.com/2013/05/14/what-solarcitys-earnings-say-about-the-challenges-of-building-a-solar-retail-business/</link>
		<comments>https://gigaom.com/2013/05/14/what-solarcitys-earnings-say-about-the-challenges-of-building-a-solar-retail-business/#comments</comments>
		<pubDate>Tue, 14 May 2013 21:00:44 +0000</pubDate>
		<dc:creator><![CDATA[Ucilia Wang]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[OneRoof Energy]]></category>
		<category><![CDATA[U.S. Bancorp]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=645278</guid>
		<description><![CDATA[SolarCity is one of the leaders when it comes to installing solar panels on home owner's rooftops. But the company's $31 million loss, in its latest quarter, shows the growing pains&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/05/14/what-solarcitys-earnings-say-about-the-challenges-of-building-a-solar-retail-business/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<item>
		<title>What SolarCity&#8217;s financial results say about the challenges of building a solar retail business</title>
		<link>http://research.gigaom.com/2013/05/what-solarcitys-financial-results-say-about-the-challenges-of-building-a-solar-retail-business/</link>
		<comments>http://research.gigaom.com/2013/05/what-solarcitys-financial-results-say-about-the-challenges-of-building-a-solar-retail-business/#comments</comments>
		<pubDate>Tue, 14 May 2013 18:28:31 +0000</pubDate>
		<dc:creator><![CDATA[Ucilia Wang]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[OneRoof Energy]]></category>

		<guid isPermaLink="false">http://pro.gigaom.com/?post_type=go_shortpost&#038;p=176192</guid>
		<description><![CDATA[SolarCity's first quarter financial results tell the story of the challenges that a solar installer faces as it tries to expand its reach and make money in a young market. ]]></description>
		<wfw:commentRss>http://research.gigaom.com/2013/05/what-solarcitys-financial-results-say-about-the-challenges-of-building-a-solar-retail-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Solar financing startup Clean Power Finance raises $37M from Google Ventures, Kleiner</title>
		<link>https://gigaom.com/2013/04/08/solar-financing-startup-clean-power-finance-raises-37m-from-google-ventures-kleiner/</link>
		<comments>https://gigaom.com/2013/04/08/solar-financing-startup-clean-power-finance-raises-37m-from-google-ventures-kleiner/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 15:20:36 +0000</pubDate>
		<dc:creator><![CDATA[Katie Fehrenbacher]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[clean-pacific-ventures]]></category>
		<category><![CDATA[Gary Kremen]]></category>
		<category><![CDATA[Sand Hill Angels]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=628685</guid>
		<description><![CDATA[Solar financier Clean Power Finance has raised a large round of $37 million from Valley investors Kleiner Perkins, Google Ventures and Claremont Creek. Solar financing and installations are one of the&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/04/08/solar-financing-startup-clean-power-finance-raises-37m-from-google-ventures-kleiner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will NRG Energy be the next ten ton gorilla in solar leases?</title>
		<link>https://gigaom.com/2013/03/25/will-nrg-energy-be-the-next-ten-ton-gorilla-in-solar-leases/</link>
		<comments>https://gigaom.com/2013/03/25/will-nrg-energy-be-the-next-ten-ton-gorilla-in-solar-leases/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 16:47:54 +0000</pubDate>
		<dc:creator><![CDATA[Katie Fehrenbacher]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[David Crane]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NRG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=623875</guid>
		<description><![CDATA[If NRG Energy starts offering solar leasing options to home owners and small businesses, it would represent the mainstreaming of solar roofs and also likely disrupt the current sector filled with&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/03/25/will-nrg-energy-be-the-next-ten-ton-gorilla-in-solar-leases/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Solar as a service dominated the solar roofs built last year in California</title>
		<link>https://gigaom.com/2013/02/13/solar-as-a-service-dominates-the-solar-roofs-built-last-year-in-california/</link>
		<comments>https://gigaom.com/2013/02/13/solar-as-a-service-dominates-the-solar-roofs-built-last-year-in-california/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 16:00:31 +0000</pubDate>
		<dc:creator><![CDATA[Katie Fehrenbacher]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=610310</guid>
		<description><![CDATA[Solar-as-a-service is dominating the market for home solar panel systems and the companies that pioneered these financing models are now seeing the pay back for those early moves.]]></description>
		<wfw:commentRss>https://gigaom.com/2013/02/13/solar-as-a-service-dominates-the-solar-roofs-built-last-year-in-california/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>OneRoof Energy raises $30M from Korea&#8217;s Hanwha for solar financing</title>
		<link>https://gigaom.com/2013/01/23/oneroof-energy-raises-30m-from-koreas-hanwha-for-solar-financing/</link>
		<comments>https://gigaom.com/2013/01/23/oneroof-energy-raises-30m-from-koreas-hanwha-for-solar-financing/#comments</comments>
		<pubDate>Thu, 24 Jan 2013 00:27:33 +0000</pubDate>
		<dc:creator><![CDATA[Katie Fehrenbacher]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Hanwha Group]]></category>
		<category><![CDATA[OneRoof Energy]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=603930</guid>
		<description><![CDATA[Financing the emerging boom of solar rooftops is an area where startups increasingly are doing well. OneRoof Energy, a startup launched just in 2011, has raised another round of equity from&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/01/23/oneroof-energy-raises-30m-from-koreas-hanwha-for-solar-financing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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