The Atlantic will launch a paid product within the next two or three weeks, a News Corp. is touting paywalls as “courageous,” and ProPublica wants to have paywall-free nonprofit journalism in… Read more »
The Atlantic and long-form journalism site Longreads are teaming up in a partnership that will feature Longreads content across The Atlantic’s digital properties. Longreads remains an independent site, and founder Mark… Read more »
Freelance writer Nate Thayer touched off a debate this week about media outlets wanting to publish content for free — but the reality is that the economics of content have changed… Read more »
On Tuesday, the Washington Post stepped into the sponsored content fray with a new platform, BrandConnect, that lets marketers create content and publishes it on the newspaper’s homepage. Read more »
One of the biggest trends in media at the moment is “sponsored content” or what some call “native advertising.” But is it the savior of online media, or just another mirage… Read more »
The venerable Atlantic is being made the poster child for what happens when native advertising goes wrong. An ad industry event in New York raised the question of whether the Atlantic… Read more »
Google has reiterated a warning to publishers that its ban on links that are designed to enhance a site’s PageRank applies not just to paid links but to sponsored content and… Read more »
In its 17 years, Slate has distinguished itself as a publishing innovator and a home for well-written news and ideas. But, until recently, it has been hampered by a lack of… Read more »
Until now, the Atlantic has been the poster child for traditional media entities that have succeeded online, but the New Yorker looks to be planning some major moves of its own… Read more »
The Atlantic caused a furore this week with a piece of sponsored content about the Church of Scientology, which raised a host of questions about the risks of “native advertising” –… Read more »