Until now, the Atlantic has been the poster child for traditional media entities that have succeeded online, but the New Yorker looks to be planning some major moves of its own… Read more »
The Atlantic caused a furore this week with a piece of sponsored content about the Church of Scientology, which raised a host of questions about the risks of “native advertising” –… Read more »
Just as Tumblr seems to be trying to imitate a mainstream media entity by hiring bloggers to cover political conventions, traditional media outlets are trying to become more Tumblr-like by adopting… Read more »
While it has gotten attention recently for the launch of its new online business offering, Atlantic Media has been making a lot of innovative and interesting moves in transforming its business… Read more »
The Atlantic magazine took a radical approach to surviving in the web era: It set out to deliberately disrupt its own business, rather than letting someone else do it. Traffic has… Read more »