ResearchToday in Social
Regular readers know I’m not religiously opposed to so-called content farms – businesses that create content to match search keywords – but it’s a tough to balance their low-cost creation model… Read more »
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Regular readers know I’m not religiously opposed to so-called content farms – businesses that create content to match search keywords – but it’s a tough to balance their low-cost creation model… Read more »
Late last year I wrote a short piece on some of the social media and other means online publishers could use for customer acquisition and content discovery. There are even more… Read more »
Some stalwarts in online display advertising had rocky first quarters. Microsoft’s overall ad business was up 9 percent, but that was because an increase in search overcompensated for a decline in… Read more »
Looking forward, Facebook’s IPO should arrive in May, possibly preventing the usual stock market summer doldrums. It will set the stage for more social consumer offerings, including some Facebook spin-offs. Connected… Read more »
At GigaOM Pro, we’re in the process of analyzing some rich consumer survey data. I took a quick look at consumer influencers and their use of social networks in my Weekly… Read more »
Facebook needed to change the way it sold advertising inventory and add some glitzier formats. Last week, at its fMC event for marketers, it made some progress towards addressing those needs… Read more »
Will Pinterest be a fad that flashes and burns, as Turntable.fm shows signs of doing, or will it end up a midsize link sharer like Digg or Reddit? It is worth… Read more »
Forrester pores over its North American surveys to tease out what kind of data collection bothers people. It turns out they say they’re nervous about credit cards and social security numbers,… Read more »
Each week GigaOM Pro chats with one of our analysts to find out which technologies they read about, write about and can’t live without. This week we talk to David Card,… Read more »
A pair of analysis pieces raise some fundamental questions about the online media business. Henry Blodget does some back of the envelope calculations and concludes that AOL’s media business is losing… Read more »