Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
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First MentionGigaomOutside.in to AOL's Patch: Bring It On">GigaomOutside.in to AOL's Patch: Bring It On
Most PopularGigaomA Land Grab Is Under Way in Hyper-Local Media">GigaomA Land Grab Is Under Way in Hyper-Local Media
As the online media game gets increasingly saturated, a new land rush is building in the hyper-local market, according to Topix CEO Chris Tolles, who says AOL’s ambitious rollout of its… Read more »
Local news aggregator Topix has rolled out a suite of new features, including a new Twitter service that sends local news to users based on their location, as well as the… Read more »
Mark Josephson, CEO of hyper-local news aggregator Outside.in, isn’t concerned about AOL pouring $50 million into its Patch.com hyper-local news operation. He says that while they are both going after local… Read more »