GigaomNielsen launches SDK to shine light on second screen viewing
Nielsen announced a new SDK to measure how people watch television from digital sources, including the tablet and smartphone Read more »
{"source":"http:\/\/search.gigaom.com\/company\/twitter+nielsen\/wijax\/383af13036138b805db0da550b1f5914","varname":"wijax_8d513ab800a56bc001847bdf65ef45c6","title_element":"h2","title_class":"widget-title","title_before":"%3Ch2%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fh2%3E"}
Alerts notify you of new stories or reports as soon as they are published. They are delivered via email and can be customized by topic and frequency.
Keep an eye on the future, by getting new results in your inbox.
Use the filters below to edit your Alert.
Nielsen announced a new SDK to measure how people watch television from digital sources, including the tablet and smartphone Read more »
Kanye West’s “Gone,” an eight-year-old song, hit the BillBoard Hot 100, thanks in part to a viral video hit on YouTube that used it as a soundtrack. That bump in the… Read more »
Twitter has formed a partnership with NBCUniversal and Comcast to bring social TV to cable subscribers. Read more »
Execs are talking about measuring tweet volume and the reach of those tweets, but isn’t the real value in figuring out what people think? It’s not worth touting that 200,000 people… Read more »
Do you tweet about TV shows? Then you’re part of Twitter’s plans to become a global social TV advertising powerhouse. Read more »
A new report finds that Twitter engagement can help boost TV ratings and vice versa, though it’s not guaranteed. Read more »
Twitter’s new music app could be a great discovery tool, if the company can figure out how to make the recommendations effective — a challenge they’ve struggled with since the beginning. Read more »
While Twitter is increasingly encouraging us to look at measures like tweets per minute to measure reactions to national events, data from the Pew center comparing Twitter opinions with overall public… Read more »
Twitter has officially acquired Bluefin Labs, confirming earlier reports and demonstrating its intent to move into the television and media markets, working to understand how people are interacting with that content… Read more »
Twitter is said to be looking at acquiring Bluefin Labs, which would fit the trajectory that the real-time information network has been on for some time. But is cozying up to… Read more »