ResearchApple Pay: What it needs, and what it could mean
Apple will have to address some big challenges if it is to succeed in a mobile payments market that has yet to get legs in the U.S. If Apple Pay thrives,… Read more »
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Apple will have to address some big challenges if it is to succeed in a mobile payments market that has yet to get legs in the U.S. If Apple Pay thrives,… Read more »
Dramatic increases in its mobile business drove another successful quarter for Facebook, sending shares soaring. And while app install ads are playing a huge role in that success, there are several… Read more »
Building compelling applications is a complicated task, and maintaining that application’s appeal over time is even more daunting. Here’s what B2C companies and other businesses should know when doing this… Read more »
Mobile advertisers continue to struggle to deliver targeted marketing campaigns in mobile, largely because cookies are much less important on smartphones than on PCs. Verizon recently joined Google, Facebook and others… Read more »
Deep linking is quickly emerging as a powerful tool to ramp up traffic to apps and boost mobile advertising campaigns. Leveraging deep links in these early days requires some time and… Read more »
The worldwide mobile ad market has become a two-horse race between the dominant Google and the upstart Facebook. But Twitter is quietly laying the groundwork to make big strides over the… Read more »
Twitter’s ad rates declined again in the fourth quarter of 2013, extending a slide that began in the beginning of 2012. But I think last fall’s acquisition of the mobile ad… Read more »
The mobile app market is often compared to a gold rush, with developers playing the role of miners looking to strike it rich. But like any gold rush, there are huge… Read more »
As the year winds to a close, the Gigaom Research curators set their sights on 2014, and share thoughts on what to expect, what not to. Read more »
Mobile marketers are increasingly focused on analytics to help them deliver the right ads to the right users at the right time and place. The importance of analytics will grow dramatically… Read more »