Pinterest is coming of age and marketing firms are gathering to preach Pinterest marketing gospel. The site is an unusual beast: a mix of image-focused design (like Instagram), founded on a social-follower premise… Read more »
A week after news broke that Snapchat was charging $750,000 for one day of ephemeral ad placement, Snapchat’s head of revenue Mike Randall is out, according to a Re/Code report. Randall ran the company’s advertising… Read more »
Twitter’s acquisition of Bangalore-based ZipDial gives it access to a fairly massive market for “missed call” services, which many phone users in developing countries use as a low-cost method of accessing… Read more »
Purple WiFi is a wireless hotspot company that doesn’t own any hotspots. Instead it has built a virtual network of business Wi-Fi access points available to the public for free –… Read more »
Medium has hired someone to develop its native advertising partnerships, the first such role for the company. As Mathew Ingram previously reported, the blog company is expanding its content advertising, publishing… Read more »
While the original Truecaller app provides handy information about incoming calls, the Truedialer app aims to do the same with outgoing calls, while replacing the user’s standard contacts app. Read more »
The fourth quarter of 2013 found companies grappling to manage the transformation being brought on by cloud, mobile, analytics, and social technologies. Firms must now adapt to all this new technology… Read more »
Twitter has inked its first strategic partnership with a carrier that doesn’t involve subsidized data. It will surely be a boost for the microblogging platform in Germany, where it is weak,… Read more »
Twitter co-opted its users’ images to endorse products against their will. The episode appears to have been an honest mistake — but it raises the same legal issues that have already… Read more »
Twitter’s latest ad product provides a call to action right inside a tweet — showing the company is finally creating marketing tools closer to the “bottom of the funnel.” Read more »