A Twitter advertising technique is perturbing people. Promoted brands like MasterCard and IFC are appearing in the list of accounts some users follow, even if they don’t actually follow them. Sources familiar with the company’s advertising… Read more »
Medium has hired someone to develop its native advertising partnerships, the first such role for the company. As Mathew Ingram previously reported, the blog company is expanding its content advertising, publishing… Read more »
What happens when brands become media entities in their own right, with all the same tools for reaching readers or viewers? Journalists and traditional media outlets have to try harder to… Read more »
Your Twitter feed will soon contain clips from CSI or 60 Minutes thanks to the company’s new partnership with CBS. For Twitter, this represents a doubling down on its big bet… Read more »
Your Twitter feed will soon contain clips from CSI or 60 Minutes thanks to the company’s new partnership with CBS. For Twitter, this represents a doubling down on its big bet… Read more »
Just as the Mad Men of the 50’s and 60’s tapped into consumer desires and emotions for a new school of advertising, modern companies like Instagram and Pinterest will need a… Read more »
There are plenty of reasons why the announced Yahoo Tumblr deal makes sense for those companies. But Marissa Mayer might have seen a much greater payoff from acquiring Pinterest instead. Here’s… Read more »
A research firm has revised its 2014 revenue predictions for Twitter to nearly $1 billion. The upwards revision partly reflects Twitter’s ability to solve the mobile marketing puzzle. Read more »
The Atlantic caused a furore this week with a piece of sponsored content about the Church of Scientology, which raised a host of questions about the risks of “native advertising” –… Read more »
The Associated Press is running sponsored tweets as part of a deal with Samsung during the Consumer Electronics Show. While this is allowed under Twitter’s rules, it also clearly threatens the… Read more »