The conventional view of Upworthy is that it is just one of a number of sites that specialize in viral “click-bait,” but the site’s founders have always maintained that it is… Read more »
Heroku, the Salesforce-owned company that powers the application-development process of hot startups like Lyft and Upworthy, announced a new product line Thursday called Heroku Enterprise. It’s geared for big companies that… Read more »
Facebook is going after clickbait with its new algorithm changes. That could have a profound impact on the traffic Buzzfeed, Upworthy and their lesser rivals see. Read more »
Sharing on social media doesn’t actually mean a user has read a piece of content, The Verge reports, citing findings from real-time analytics site Chartbeat. Chartbeat says its data shows no… Read more »
Over the past 12 years, blogging has gone from being a niche curiosity to becoming a catch-all phrase for everything from rants to press release rewrites. However, what has not changed… Read more »
Everyone from BuzzFeed to the Washington Post seems to be chasing after viral content because of the traffic it brings — but all this does is reinforce how doomed the pageview-based… Read more »
Has social media made the news toothless? That’s the charge made by Time reporter Eliana Dockterman in conversations with Buzzfeed’s Jack Shepherd and Upworthy’s Eli Pariser, both of whom preside over overwhelmingly positive news sites… Read more »
Upworthy is attracting attention for its headlines and its viral videos about gay marriage, women’s rights and other social causes. But the site’s real value may be its potential to help… Read more »