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	<title>Gigaom Search &#187; Companies &#187; Upworthy</title>
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		<title>Upworthy says native advertising is working better than expected</title>
		<link>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/</link>
		<comments>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/#comments</comments>
		<pubDate>Fri, 20 Feb 2015 16:13:15 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[Upworthy]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=916147</guid>
		<description><![CDATA[The conventional view of Upworthy is that it is just one of a number of sites that specialize in viral "click-bait," but the site's founders have always maintained that it is&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Heroku&#8217;s new app-development product line is meant for the enterprise</title>
		<link>http://gigaom.com/2015/02/19/herokus-new-app-development-product-line-is-meant-for-the-enterprise/</link>
		<comments>http://gigaom.com/2015/02/19/herokus-new-app-development-product-line-is-meant-for-the-enterprise/#comments</comments>
		<pubDate>Thu, 19 Feb 2015 21:29:48 +0000</pubDate>
		<dc:creator><![CDATA[Jonathan Vanian]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[application development]]></category>
		<category><![CDATA[database services]]></category>
		<category><![CDATA[software development]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NSYE:CRM]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=915989</guid>
		<description><![CDATA[Heroku, the Salesforce-owned company that powers the application-development process of hot startups like Lyft and Upworthy, announced a new product line Thursday called Heroku Enterprise. It's geared for big companies that&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/19/herokus-new-app-development-product-line-is-meant-for-the-enterprise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook shifts its algorithm to fight clickbait. Will it kill off Upworthy and Buzzfeed?</title>
		<link>https://gigaom.com/2014/08/25/facebook-shifts-its-algorithm-to-fight-clickbait-will-it-kill-off-upworthy-and-buzzfeed/</link>
		<comments>https://gigaom.com/2014/08/25/facebook-shifts-its-algorithm-to-fight-clickbait-will-it-kill-off-upworthy-and-buzzfeed/#comments</comments>
		<pubDate>Mon, 25 Aug 2014 17:45:12 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=867549</guid>
		<description><![CDATA[Facebook is going after clickbait with its new algorithm changes. That could have a profound impact on the traffic Buzzfeed, Upworthy and their lesser rivals see.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/25/facebook-shifts-its-algorithm-to-fight-clickbait-will-it-kill-off-upworthy-and-buzzfeed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>People often retweet without reading, data shows</title>
		<link>https://gigaom.com/2014/02/14/people-often-retweet-without-reading-data-shows/</link>
		<comments>https://gigaom.com/2014/02/14/people-often-retweet-without-reading-data-shows/#comments</comments>
		<pubDate>Fri, 14 Feb 2014 21:07:38 +0000</pubDate>
		<dc:creator><![CDATA[Lauren Hockenson]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=817315</guid>
		<description><![CDATA[Sharing on social media doesn't actually mean a user has read a piece of content, The Verge reports, citing findings from real-time analytics site Chartbeat. Chartbeat says its data shows no&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/02/14/people-often-retweet-without-reading-data-shows/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In 12 years of blogging, the more things change,  the more they stay the same</title>
		<link>https://gigaom.com/2013/12/16/in-12-years-of-blogging-the-more-things-change-the-more-they-stay-the-same/</link>
		<comments>https://gigaom.com/2013/12/16/in-12-years-of-blogging-the-more-things-change-the-more-they-stay-the-same/#comments</comments>
		<pubDate>Mon, 16 Dec 2013 19:42:30 +0000</pubDate>
		<dc:creator><![CDATA[Om Malik]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[brian sugar]]></category>
		<category><![CDATA[David Winer]]></category>
		<category><![CDATA[Doc Searls]]></category>
		<category><![CDATA[Internet culture]]></category>
		<category><![CDATA[Lisa Sugar]]></category>
		<category><![CDATA[Marc Canter]]></category>
		<category><![CDATA[nick denton]]></category>
		<category><![CDATA[Om Says]]></category>
		<category><![CDATA[Peter Rojas]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:SBUX]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=769716</guid>
		<description><![CDATA[Over the past 12 years, blogging has gone from being a niche curiosity to becoming a catch-all phrase for everything from rants to press release rewrites. However, what has not changed&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/12/16/in-12-years-of-blogging-the-more-things-change-the-more-they-stay-the-same/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>A growing obsession with viral content exposes the weakness of most digital media</title>
		<link>https://gigaom.com/2013/12/03/a-growing-obsession-with-viral-content-exposes-the-weakness-of-most-digital-media/</link>
		<comments>https://gigaom.com/2013/12/03/a-growing-obsession-with-viral-content-exposes-the-weakness-of-most-digital-media/#comments</comments>
		<pubDate>Tue, 03 Dec 2013 22:34:51 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Pageviews]]></category>
		<category><![CDATA[Upworthy]]></category>
		<category><![CDATA[viral]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:WPO]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=720950</guid>
		<description><![CDATA[Everyone from BuzzFeed to the Washington Post seems to be chasing after viral content because of the traffic it brings -- but all this does is reinforce how doomed the pageview-based&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/12/03/a-growing-obsession-with-viral-content-exposes-the-weakness-of-most-digital-media/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How the News Got Less Mean</title>
		<link>https://gigaom.com/2013/08/21/how-the-news-got-less-mean/</link>
		<comments>https://gigaom.com/2013/08/21/how-the-news-got-less-mean/#comments</comments>
		<pubDate>Wed, 21 Aug 2013 13:59:43 +0000</pubDate>
		<dc:creator><![CDATA[Lauren Hockenson]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=682069</guid>
		<description><![CDATA[Has social media made the news toothless? That's the charge made by Time reporter Eliana Dockterman in conversations with Buzzfeed's Jack Shepherd and Upworthy's Eli Pariser, both of whom preside over overwhelmingly positive news sites&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/08/21/how-the-news-got-less-mean/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How the fastest-growing media site could help Democrats win the next election</title>
		<link>https://gigaom.com/2013/03/06/how-the-fastest-growing-media-site-could-help-democrats-win-the-next-election/</link>
		<comments>https://gigaom.com/2013/03/06/how-the-fastest-growing-media-site-could-help-democrats-win-the-next-election/#comments</comments>
		<pubDate>Wed, 06 Mar 2013 22:51:56 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[elections]]></category>
		<category><![CDATA[Eli Pariser]]></category>
		<category><![CDATA[Peter Koechley]]></category>
		<category><![CDATA[Upworthy]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral media]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		
		<guid isPermaLink="false">http://paidcontent.org/?p=225563</guid>
		<description><![CDATA[Upworthy is attracting attention for its headlines and its viral videos about gay marriage, women's rights and other social causes. But the site's real value may be its potential to help&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/03/06/how-the-fastest-growing-media-site-could-help-democrats-win-the-next-election/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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