As smartphone ownership skyrockets and flash sales and local offers prove the importance of proximity, it’s clear that this is the era of hyper local mobile. Here we examine forces at… Read more »
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First MentionResearchHow the Little Guys Can Compete in Local Mobile Advertising">ResearchHow the Little Guys Can Compete in Local Mobile Advertising
Most PopularResearchHow the Little Guys Can Compete in Local Mobile Advertising">ResearchHow the Little Guys Can Compete in Local Mobile Advertising
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
But the Cupertino giant also experienced growing pains in its new mobile advertising business as it began to take on Google and a host of other players. Read more »
There’s been a flurry of activity lately in local mobile advertising, which is often called the Holy Grail of marketing. Players like Google and Facebook have an edge thanks to their… Read more »