Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers must go to much greater lengths to find their audiences… Read more »
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First MentionGigaomWebtrends Buys Social, Mobile Marketer Transpond">GigaomWebtrends Buys Social, Mobile Marketer Transpond
Most PopularResearchThe social-media advertising ecosystem is shaping up">ResearchThe social-media advertising ecosystem is shaping up
The emergence of enterprise customer service, collaboration and marketing tools powered by social networks is more than just a buzzword. CRM powerhouse Salseforce.com calls this convergence “the social enterprise.” Companies that… Read more »
A recent batch of product and funding announcements points to a real trend: the infrastructure and business ecosystem for social media advertising is developing rapidly. That’s good news for marketers –… Read more »
Online analytics company Webtrends is getting an instant boost in marketing to Facebook users and iPhone owners with it’s acquisition of app… Read more »