Mobile payments startup Square is now processing $5 billion in annualized transactions and reportedly raising $250 million at a possible $4 billion valuation. But new challenges for Square brought by PayPal… Read more »
A year after eBay bought mobile ad network WHERE, it’s ready to show how it will put the Boston startup to work. WHERE will become PayPal Media Network, as it moves… Read more »
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Several technologies in the mobile industry are now colliding in a way that could change how we make many of our purchases on a daily basis. For the purposes of this… Read more »
One of the hottest developments in local advertising has without question been the rise of daily deals, which are now being comingled and distributed in mobile and location-based apps for a… Read more »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture… Read more »
PayPal, which has been a powerhouse in online payments but hasn’t really cracked the market for real-world payments of goods, is starting to show off how it can put all of… Read more »
WhitePages’ new local discovery app is launching on Android first, in part because the platform allows it the ability to better track the efficacy of location-based ads. It’s another sign that… Read more »
Location-based marketing still suffers from user-privacy issues, user awareness and a lack of extensive local advertising networks. But the combination of GPS-enabled location pinpointing and the embrace of social networks has… Read more »
Groupon and Living Social dominate the burgeoning market for e-mail daily deals, but the landscape could change quickly as those models expand to the much more complex world of mobile. Here’s… Read more »