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Back in 2007, Microsoft acquired aQuantive, a digital advertising company made up of roughly equal parts ad technology/ad network and digital agency services (Avenue A/Razorfish) for $6.3 billion in cash. At… Read more »

Some might see the big ad agency holding company WPP signing a deal with Buddy Media as a sign of social media advertising technology consolidaton. Certainly, the space – and online… Read more »

Kantar Media, a unit of the big advertising holding company WPP, estimates that Google spent over $200 million in U.S. advertising last year, $70 million of it on TV. Kantar says… Read more »

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