Mobile advertisers continue to struggle to deliver targeted marketing campaigns in mobile, largely because cookies are much less important on smartphones than on PCs. Verizon recently joined Google, Facebook and others… Read more »
Some major acquisitions jolted the mobile industry in the first quarter of 2014, underscoring some important trends. Meanwhile, turbulence plagues the mobile-gaming industry and Dish is ramping up speculation about its… Read more »
Yahoo is taking a page from Facebook’s playbook by placing click-to-download ads from app publishers looking to ramp up distribution of their offerings. It’s a wise move from a company that… Read more »
Yahoo has stepped up its mobile shopping spree as it pursue its goal of becoming an aggregator of customized mobile content. But it must keep a few other factors in mind… Read more »
Yahoo is reportedly negotiating with Apple to get its mobile content and services more prominent placement on iOS devices. Such a deal would certainly draw traffic, but it would be a… Read more »
The WhatsApp rumor mill is churning again today with a report that Google is negotiating an acquisition of the mobile messaging startup in the billion-dollar range. But I think WhatsApp would… Read more »
The market for paid mobile search is beginning to skyrocket as users increasingly turn to their phones to find what they’re looking for on the go. And mobile SEO is becoming… Read more »
Yahoo acquired the location-based app Alike even as it announced plans to drastically streamline its library of mobile apps. Those moves are part of an increased focus on mobile that should… Read more »
Yahoo has released a new Flickr app for iPhone users in the hopes of reclaiming its lost standing as a leader in shared digital media. Flickr has lost tremendous ground to… Read more »