YouTube is a video-sharing website created in 2005 that allows users to upload, view, and share videos. It has been owned by Google since late 2006. YouTube makes use of Adobe Flash Video and HTML5 technology to display a wide variety of user-generated and corporate media video. Available content includes video clips, TV clips, music videos, and other content such as video blogging, short original videos, and educational videos. Most of the content on YouTube has been uploaded by individuals, but media corporations and other organizations offer some of their material via YouTube, as part of the YouTube partnership program. Unregistered users can watch videos, and registered users can upload an unlimited number of videos.


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The major networks’ hesitance on 4K has left the door open for OTT providers to expand their beachheads on connected devices, and cement their relationships with TV-makers desperate to avoid being… Read more »

Instagram started experimenting with advertising recently. It is only following what its members have already started doing – embedding commercial messages into instagrams they share. It might pose an interesting challenge… Read more »

The launch of DIAL could represent a major step toward turning second-screen mobile devices into a primary means of discovering and accessing content for the first screen. That has the potential… Read more »

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