In preparation for next week’s NewFronts, YouTube has developed a new initiative to showcase the top five percent of channels for advertisers. But how much YouTube-born talent is going to be… Read more »
It’s the question creators constantly face — remain independent, or sell the rights to your work and deal with the consequences? Grace Helbig, after five years with My Damn Channel, is… Read more »
With websites, Twitter feeds and mobile apps, it’s not hard to keep track of Ol’ Saint Nick as he goes around the world delivering toys to all the good girls and… Read more »
“The Day of the Doctor,” a special episode celebrating 50 years of “Doctor Who,” took over the world on Saturday thanks to its fans — but said fans had plenty of… Read more »
The world of web video has changed dramatically since 2004, when iconic host Veronica Belmont first began covering the tech industry online. What changes has she seen, and what has she… Read more »
YouTube took the idea of a music awards show in an entirely new direction last night with the YouTube Music Awards — a deliberately messy showcase of its most popular content. Read more »
What do NBC and a YouTuber have in common? They’re both using the same strategies to connect with audiences, thanks to Fullscreen’s semi-new initative. Read more »
For years, people have been chasing the concept of the viral video. But as two companies who made it a business model join forces, it seems the business model is changing. Read more »
Mixing comedy and music to create viral video is a time-honored tradition of online video, but in 2013, according to YouTube’s experts, what gets these videos to spread has evolved. Read more »
Just because it’s on the web, and just because it’s a video game adaptation, doesn’t mean that the second season of the Machinima-distributed, Warner Bros-produced series can’t reach for a higher… Read more »