ResearchConsumer third quarter 2014: analysis and outlook
Online video heated up, as traditional television players, tech stalwarts, and new startups all seek access to the $75 billion spent on U.S. TV advertising. Read more »
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Online video heated up, as traditional television players, tech stalwarts, and new startups all seek access to the $75 billion spent on U.S. TV advertising. Read more »
The growing interest in live programming among ad-supported online video platforms mirrors its growing importance to the traditional TV economy. Read more »
Google has lately made a series of moves clearly aimed at positioning itself to dominate live online video advertising just as it does with search advertising. Read more »
The importance “Sunday Ticket” to the AT&T/DirecTV deal underscores the degree to which the extent to which live streaming is starting to drive deals and investment in the over-the-top video space… Read more »
From the review of Comcast’s proposed acquisition of Time Warner Cable to the FCC’s proposed reboot of its overturned net neutrality rules, policymakers are playing a key role in shaping the… Read more »
Kik is embarking on the next step of its transformation from over-the-top communications provider to social content company. An embedded browser will let users share any web content directly. Read more »
Missing from much of the early touting of winnders and losers from the net neutrality ruling is a sense of just how complicated the business relationships among many broadband providers and… Read more »
The major networks’ hesitance on 4K has left the door open for OTT providers to expand their beachheads on connected devices, and cement their relationships with TV-makers desperate to avoid being… Read more »
Putting “NFL Sunday Ticket” on YouTube wouldn’t really do much for Google’s broader OTT ambitions. YouTube, by design, is an open, non-exclusive platform available around the world to anyone with internet… Read more »
Viewing habits are changing, inexorably. Insofar as the networks’ business model remains premised on traditional linear TV viewing, they are vulnerable to disruption. But vulnerable doesn’t necessarily mean doomed. Read more »