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Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital techniques to capture the efficiencies and targeting ability offered by… Read more »

Connected TVs and over-the-top streaming don’t have to mean lost advertising revenue for content owners and could even create new advertising opportunities, according to a new report by Frank Magid Associates… Read more »

TV ads are starting to go over the top. Yesterday, Adobe acquired Auditude, maker of a video ad management platform for publishers. As the provider of the leading online video streaming… Read more »

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