ResearchConsumer concerns for the smart home
The majority of U.S. consumers cite cost and privacy issues as the main inhibitors to adopting smart-home technology systems. Read more »
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The majority of U.S. consumers cite cost and privacy issues as the main inhibitors to adopting smart-home technology systems. Read more »
The majority of U.S. consumers remain uninterested in the current smart-home technology market. Read more »
The day after its announcement, Gigaom readers were overwhelmingly positive on the prospects for the Apple Watch. Read more »
The “whole” mattered more than the individual parts, as the most important factor. The most important individual feature was the modular band system – this shows Apple’s focus on creating choices… Read more »
Apple tried to lay groundwork through the development of key platform frameworks that create an “ecosystem” effect that is hard for the Kickstarter crowd (and even some bigger players) to match. Read more »
The Apple Watch requires an iPhone to really work, raising the overall cost of ownership for someone who wants to wear a smartwatch and forcing those who currently use other platforms… Read more »
We are early in the release window for the Apple Watch, so pricing may come down. Apple tends to be comfortable with excluding a part of the market early on as… Read more »
Our segmentation shows that Apple enthusiasts saw video gaming features as much more important— 45% compared to only 27% of mobile enthusiasts while two-thirds of mobile enthusiasts felt handwriting recognition was… Read more »
“How important are each of the capabilities if you were looking to purchase a web tablet?” Read more »
Web tablet users are highly educated. Read more »