ResearchSocial fourth-quarter analysis and outlook
Zappos adopted Holacracy, content became further unbundled and consumerized, and Microsoft tried to adapt. Read more »
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Zappos adopted Holacracy, content became further unbundled and consumerized, and Microsoft tried to adapt. Read more »
During the past few months, many of the trends that underlie the social transformation in business have accelerated, like the rapid shift to proximal devices and the emergence of social platforms… Read more »
Social business technologies remain in the foreground of discussions about business transformation, but the events of the first quarter of 2013 raised as many questions as they answered, or more. Read more »
As we wrote last quarter, there may be a weakening of interest in consumer social media businesses. But social technologies are working their way deeper and deeper into enterprise computing, and… Read more »
In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably,… Read more »
Social media technologies continue to permeate marketing and enterprise collaboration, even if investors felt let down in the third quarter by their consumer-facing businesses. So B2B technology offerings in support of… Read more »
Facebook and, to a lesser extent, Google continued to dominate social and online media in the second quarter. Activity in the social-enterprise space picked up as well. Key highlights from the… Read more »
Looking forward, Facebook’s IPO should arrive in May, possibly preventing the usual stock market summer doldrums. It will set the stage for more social consumer offerings, including some Facebook spin-offs. Connected… Read more »
Several web technology themes and trends were reinforced in the fourth quarter of 2011, including a handful of tech platform wannabes and the rumblings of a shakeout in social commerce. For… Read more »
The emergence of enterprise customer service, collaboration and marketing tools powered by social networks is more than just a buzzword. CRM powerhouse Salseforce.com calls this convergence “the social enterprise.” Companies that… Read more »