Location-based marketing still suffers from user-privacy issues, user awareness and a lack of extensive local advertising networks. But the combination of GPS-enabled location pinpointing and the embrace of social networks has… Read more »
But while Android’s momentum is undeniable, it is increasingly hindered by the growing threat of malware and the very real problem of fragmentation. Google is moving aggressively to address both challenges,… Read more »
But the Cupertino giant also experienced growing pains in its new mobile advertising business as it began to take on Google and a host of other players. Read more »
At the same time, Facebook has yet to enter this fray; its potential role is just one of the question marks hanging above geolocation services in the second quarter. Read more »