As digital takes an increasingly large chunk of marketing and advertising spending, major enterprise software and CRM players, as well as digital marketing specialists, are putting together suites of products in… Read more »
During the first quarter of 2014, changes in technology meant new products on the market, new roles in the enterprise, and structural changes for the IT department. Read more »
Companies can apply lean startup methods to their innovation and product-development process if they’re careful to avoid some of its pitfalls. Read more »
The fourth quarter of 2013 found companies grappling to manage the transformation being brought on by cloud, mobile, analytics, and social technologies. Firms must now adapt to all this new technology… Read more »
Collecting information is no longer the most pressing concern for today’s organizations. Now the challenge is turning the data into useful information that can be acted on by all members of… Read more »
Mobile apps are now the first and most crucial step for developing and deploying a comprehensive and effective strategy to empower users and engage customers. Read more »
While independent developers have led innovation in mobile shopping apps, retailers, brands, and local businesses are facing an imperative — integrate high-value mobile shopping capabilities into their customers’ experiences or risk… Read more »
A set of redefining technological trends is reshaping the landscape from a slow and cumbersome process practiced mainly by large enterprises to a much more flexible, agile process that mid-market companies… Read more »
For successful content marketers, conversion rates improve when content becomes contextual, tells a compelling story, and includes measurable results. Read more »
“Social customer service” refers to those services that provide customer support via social media channels. Providing such services is no longer merely a niche or specialty sideline. Challengers, or disruptors who… Read more »