As voters increasingly spend their leisure time with things other than newspapers and television, political campaigns need new methods of making sure their messages reach those people. Obama for America’s Rayid… Read more »
Obama for America CTO Harper Reed had helped build Threadless, a site for selling hip t-shirts, but he had never done anything like this. Here’s how he and his team built… Read more »
PoliticIt is a Logan, Utah-based startup that uses machine learning to gauge the popularity of political candidates by measuring their digital influence. Its system has proven remarkably accurate in predicting winners,… Read more »
Building on his social media success in 2008, it looks like big data will be a driving force behind President Obama’s reelection campaign. To that end, his team is taking to… Read more »
I reported earlier this week on Amazon’s new VM Import service, which some have described as a Hotel California for VMware images. Today, I received word from Amazon Web Services that… Read more »
I explained yesterday how the Obama campaign utilized data integration techniques to realize a distinct advantage in targeting voters. However, all that data wouldn’t have meant anything without the technologies to… Read more »
Command of the issues, cool confidence and disarming smile aside, Barack Obama might just owe his campaign’s success to his team’s ability to harness the technology at their fingertips. Social networking,… Read more »