While Twitter is increasingly encouraging us to look at measures like tweets per minute to measure reactions to national events, data from the Pew center comparing Twitter opinions with overall public… Read more »
The debate between President Obama and Mitt Romney was the most tweeted-about event in U.S. political history — but is the kind of real-time commentary and instant analysis that Twitter provides… Read more »
The rise of social media tools such as blogs and Twitter have changed the political landscape, in part by speeding up the news cycle and broadening the range of sources that… Read more »
The leading social media platforms’ latest campaign efforts could turn out to be more effective politically than traditional lobbying. Rather than acting simply as one voice among many asking for legislative… Read more »
PoliticIt is a Logan, Utah-based startup that uses machine learning to gauge the popularity of political candidates by measuring their digital influence. Its system has proven remarkably accurate in predicting winners,… Read more »
The GOP presidential candidates are already using mobile marketing campaigns to sell themselves to potential voters. The keys to success can apply to the larger world of mobile marketing and advertising… Read more »
With a competitive primary and caucus season upon us for the 2012 Republican Presidential race (the Democratic race is uncontested with President Obama running for re-election), your iPhone could be a… Read more »
Another election year is nearly upon us, and if the past is any lesson, new uses of technology will impact the outcome in many new and unpredictable ways. Read more »