Gigaom EventsWhy media is harder than rocket science
Media companies face huge transformations as consumers change their engagement patterns to cross platform and advertisers demand more insights and apply downward price pressure. Read more »
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Media companies face huge transformations as consumers change their engagement patterns to cross platform and advertisers demand more insights and apply downward price pressure. Read more »
Even the biggest media companies are being buffeted by the task of collecting and using mass amounts of consumer and audience information — even as the media business itself continues to… Read more »