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	<title>Gigaom Search &#187; People &#187; Kevin Systrom</title>
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		<title>Instagram users interact with brand posts at double the rate of Facebook users</title>
		<link>https://gigaom.com/2014/08/05/instagram-users-interact-with-brand-posts-at-double-the-rate-of-facebook-users/</link>
		<comments>https://gigaom.com/2014/08/05/instagram-users-interact-with-brand-posts-at-double-the-rate-of-facebook-users/#comments</comments>
		<pubDate>Tue, 05 Aug 2014 12:14:31 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad revenue]]></category>
		<category><![CDATA[advertising money]]></category>
		<category><![CDATA[social media analytics]]></category>
		<category><![CDATA[user engagement]]></category>
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		<description><![CDATA[Social media analytics numbers show that in the second quarter, Instagram users engaged with brands' posts at twice the rate that Facebook users did.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Insights from Instagram</title>
		<link>http://events.gigaom.com/mobilize-2011/session/insights-from-instagram/</link>
		<comments>http://events.gigaom.com/mobilize-2011/session/insights-from-instagram/#comments</comments>
		<pubDate>Tue, 11 Mar 2014 18:35:11 +0000</pubDate>
		<dc:creator><![CDATA[Casey Bisson]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Mobilize]]></category>
		<category><![CDATA[Mobilize 2011]]></category>

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		<description><![CDATA[Not so long ago, if entrepreneurs had suggested combining photo editing with photo sharing on a mobile handset, they would have been laughed out of the room. Handset performance and network&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>THE LITTLE DETAILS AND THE BIG DATA THAT LED TO THE EXPLOSION OF INSTAGRAM</title>
		<link>http://events.gigaom.com/roadmap-2013/session/the-little-details-and-the-big-data-that-led-to-the-explosion-of-instagram/</link>
		<comments>http://events.gigaom.com/roadmap-2013/session/the-little-details-and-the-big-data-that-led-to-the-explosion-of-instagram/#comments</comments>
		<pubDate>Tue, 07 Jan 2014 07:19:45 +0000</pubDate>
		<dc:creator><![CDATA[stacey]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[RoadMap]]></category>

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		<description><![CDATA[Instagram CEO and co-founder Kevin Systrom helped build the photo sharing app Instagram into a billion dollar Facebook acquisition. Hear how and what's next for Instagram?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Roadmap Rerun: Kevin Systrom shares how they design Instagram, with less hunches, more data</title>
		<link>https://gigaom.com/2013/11/25/roadmap-rerun-instagram-design-less-hunch-driven-more-data-driven/</link>
		<comments>https://gigaom.com/2013/11/25/roadmap-rerun-instagram-design-less-hunch-driven-more-data-driven/#comments</comments>
		<pubDate>Mon, 25 Nov 2013 08:35:47 +0000</pubDate>
		<dc:creator><![CDATA[Chris Albrecht]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[photo sharing]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		
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		<description><![CDATA[Listen in to a conversation between Om Malik and Kevin Systrom about how Instagram uses data when making design decisions, taken from our Roadmap conference. ]]></description>
		<wfw:commentRss>https://gigaom.com/2013/11/25/roadmap-rerun-instagram-design-less-hunch-driven-more-data-driven/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What is Instagram’s next big thing? Messaging, perhaps</title>
		<link>https://gigaom.com/2013/11/22/what-is-instagrams-next-big-thing-messaging-perhaps/</link>
		<comments>https://gigaom.com/2013/11/22/what-is-instagrams-next-big-thing-messaging-perhaps/#comments</comments>
		<pubDate>Fri, 22 Nov 2013 18:05:28 +0000</pubDate>
		<dc:creator><![CDATA[Om Malik]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<description><![CDATA[Instagram, a visual communication platform is looking for way to expand its appeal to its 200 million (and growing) community of users. First it was short-form video. Now it has a&#8230;]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Whose (Instagram) ad is it anyway?</title>
		<link>https://gigaom.com/2013/11/20/whose-instagram-ad-is-it-anyway/</link>
		<comments>https://gigaom.com/2013/11/20/whose-instagram-ad-is-it-anyway/#comments</comments>
		<pubDate>Wed, 20 Nov 2013 16:25:57 +0000</pubDate>
		<dc:creator><![CDATA[Om Malik]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Michael Kors]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=717592</guid>
		<description><![CDATA[Instagram started experimenting with advertising recently. It is only following what its members have already started doing - embedding commercial messages into instagrams they share. It might pose an interesting challenge&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/11/20/whose-instagram-ad-is-it-anyway/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>One year after Facebook integration, Instagram relies on design by data</title>
		<link>https://gigaom.com/2013/11/06/one-year-after-facebook-integration-instagram-relies-on-design-by-data/</link>
		<comments>https://gigaom.com/2013/11/06/one-year-after-facebook-integration-instagram-relies-on-design-by-data/#comments</comments>
		<pubDate>Wed, 06 Nov 2013 18:53:24 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Frontback]]></category>
		<category><![CDATA[RoadMap 2013]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=713409</guid>
		<description><![CDATA[Having hundreds of millions of users makes it easy for companies to test every little feature they put out. But does such data-driven thinking compromise the design process? Instagram's Kevin Systrom&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/11/06/one-year-after-facebook-integration-instagram-relies-on-design-by-data/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Instagram ads and the future of brand advertising</title>
		<link>https://gigaom.com/2013/10/28/instagram-ads-and-the-future-of-brand-advertising/</link>
		<comments>https://gigaom.com/2013/10/28/instagram-ads-and-the-future-of-brand-advertising/#comments</comments>
		<pubDate>Mon, 28 Oct 2013 13:44:56 +0000</pubDate>
		<dc:creator><![CDATA[Om Malik]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Don Draper]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[Michael Kors]]></category>
		<category><![CDATA[Om Says]]></category>
		<category><![CDATA[RoadMap 2013]]></category>
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		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GRPN]]></category>
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		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=709407</guid>
		<description><![CDATA[Instagram is a unique place and offers a unique experience, one that is hard to imagine with ads and commercial messages. And that day arrived last week. My reflections on what&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/10/28/instagram-ads-and-the-future-of-brand-advertising/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>7 Stories to read this weekend</title>
		<link>https://gigaom.com/2013/10/19/7-stories-to-read-this-weekend-73/</link>
		<comments>https://gigaom.com/2013/10/19/7-stories-to-read-this-weekend-73/#comments</comments>
		<pubDate>Sat, 19 Oct 2013 07:00:23 +0000</pubDate>
		<dc:creator><![CDATA[Om Malik]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[malcolm gladwell]]></category>
		<category><![CDATA[Om Says]]></category>
		<category><![CDATA[RoadMap]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=706244</guid>
		<description><![CDATA[Google cars, new attitudes towards mass transit, crazy future we live in, David Byrne, Zulily IPO, Malcom Gladwell, TED Talks and why bags made from crocodile skins so expensive -- these&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/10/19/7-stories-to-read-this-weekend-73/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>7 stories to read this weekend</title>
		<link>https://gigaom.com/2013/10/12/7-stories-to-read-this-weekend-72/</link>
		<comments>https://gigaom.com/2013/10/12/7-stories-to-read-this-weekend-72/#comments</comments>
		<pubDate>Sat, 12 Oct 2013 07:00:35 +0000</pubDate>
		<dc:creator><![CDATA[Om Malik]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[David Friedberg]]></category>
		<category><![CDATA[Helsingin Sanomat]]></category>
		<category><![CDATA[Jonathan Franzen]]></category>
		<category><![CDATA[Michael Pollan]]></category>
		<category><![CDATA[Om Says]]></category>
		<category><![CDATA[The Climate Company]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NOK]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=703980</guid>
		<description><![CDATA[Saving Nokia, the page view apocalypse, Jonathan Franzen is old and cranky, corn is king, Senegal and the American South, the story of The Climate Company, and the modern genome gold&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/10/12/7-stories-to-read-this-weekend-72/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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