SoftBank’s endearingly weird ad campaign is crossing the Pacific. Sprint is recreating the commercials’ Shirato family in an American mold, introducing the multi-ethnic and multi-species Frobinsons to U.S. TV sets. Read more »
It’s finally over. SoftBank announced Wednesday it has officially closed its majority acquisition of Sprint. Sprint now emerges as an invigorated operator with $5 billion to play with. Read more »
Forget financial metrics and economies of scale. If Softbank succeeds in taking over Sprint this year, we just want to see one thing: Softbank’s bizarre but highly entertaining TV advertising on… Read more »