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	<title>Gigaom Search &#187; People &#187; Otosan</title>
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		<title>Sprint revamps SoftBank&#8217;s iconic Otosan ad campaign for the U.S.</title>
		<link>https://gigaom.com/2014/03/24/sprint-revamps-softbanks-iconic-otosan-ad-campaign-for-the-u-s/</link>
		<comments>https://gigaom.com/2014/03/24/sprint-revamps-softbanks-iconic-otosan-ad-campaign-for-the-u-s/#comments</comments>
		<pubDate>Mon, 24 Mar 2014 16:50:38 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:S]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=827396</guid>
		<description><![CDATA[SoftBank's endearingly weird ad campaign is crossing the Pacific. Sprint is recreating the commercials' Shirato family in an American mold, introducing the multi-ethnic and multi-species Frobinsons to U.S. TV sets.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The SoftBank deal is done: Sprint, Clearwire officially turn Japanese</title>
		<link>https://gigaom.com/2013/07/10/the-softbank-deal-is-done-sprint-clearwire-officially-turn-japanese/</link>
		<comments>https://gigaom.com/2013/07/10/the-softbank-deal-is-done-sprint-clearwire-officially-turn-japanese/#comments</comments>
		<pubDate>Thu, 11 Jul 2013 00:06:17 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[foreign investment]]></category>
		<category><![CDATA[M&A]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[mergers acquisitions (MA)]]></category>
		<category><![CDATA[Mike Mullen]]></category>
		<category><![CDATA[Ronald Fisher]]></category>
		<category><![CDATA[Sprint-Softbank]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=666208</guid>
		<description><![CDATA[It's finally over. SoftBank announced Wednesday it has officially closed its majority acquisition of Sprint. Sprint now emerges as an invigorated operator with $5 billion to play with.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Why we love the Sprint-Softbank deal: The TV ads</title>
		<link>https://gigaom.com/2013/01/18/why-we-love-the-sprint-softbank-deal-the-tv-ads/</link>
		<comments>https://gigaom.com/2013/01/18/why-we-love-the-sprint-softbank-deal-the-tv-ads/#comments</comments>
		<pubDate>Fri, 18 Jan 2013 22:15:47 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Wong Kar-wai]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:S]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=602630</guid>
		<description><![CDATA[Forget financial metrics and economies of scale. If Softbank succeeds in taking over Sprint this year, we just want to see one thing: Softbank's bizarre but highly entertaining TV advertising on&#8230;]]></description>
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