Location Based Incentivization: Practitioners’ Insight To capitalize on the promise and monetization of Location Based Advertising, there is much to consider as it relates to how mobile technology is evolving, true… Read more »
Mobile commerce is being reshaped by three trends which John Doerr refers to as “So-Lo-Mo”: social, location, mobile. Location proximity and mobile consumers’ unprecedented use of social networks for posting and… Read more »
The question is very basic and very simple. Should publishers and developers invest their money into native operating systems or into open cross-platform environments? With the recent heated debates around HTML… Read more »
Mobile Analytics: A Numbers Game Without a doubt, one of the hottest categories in mobile technology is mobile analytics. Analytics opens up new monetization routes as we discover the opportunities exposed… Read more »
Every day you give your data willingly. There is no oversight, no ethics and little regard for guidelines. So what gives? Money or ethics? And what will be the impact on… Read more »
Making mobile shopping pay Mobile-phone “showrooming” rightly terrifies retailers. Where are all the mobile revenues we were promised along with our jet packs? This Mapping Session* will define the next 12… Read more »
Mobile commerce is already being shaped by SoLoMo, but as major retailers already possess valuable information about their customers, targeting them with products while they are in the store or nearby… Read more »
GigaOM Pro Mapping Session: Hadoop in the Enterprise The GigaOM Pro Mapping Session is an exclusive industry insight event where participants will interactively create and capture the real-time market. Participants will… Read more »
Every time a consumer clicks, buys, checks in, or does anything on the Internet, they are creating a digital mark or impression somewhere. Each of these is happening at an ever-increasing… Read more »
Mobilize 09, GigaOM’s premiere mobile industry event, is coming up in just over a week and, in celebration of the occasion, we’re releasing three new reports. Read more »