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paidContentPaidContent 2013">paidContentPaidContent 2013paidContentNETWORKING RECEPTION
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paidContentThe Video Boom: What’s Next?
The online video business is crossing some new and important thresholds. YouTube has placed its big bet with its new channels, and Facebook is plotting its next move. And new deals… Read more »
paidContentSocial: The New Politics-as-Usual
Politics really is the ultimate branded content. So in this big election year, how will social factor into who wins, who loses—and who comes out looking good either way? Will the… Read more »
paidContentPaying the Way
Spotify has 2.5 million paying customers. One year in, The New York Times’ pay wall is proving successful. Once a question of “will they? /won’t they?”, consumer online content payments appear… Read more »
paidContentDiscoverability: Getting it Right
When everything is everywhere, how do you get the right content to surface at the right time in front of the right people? How do you avoid search-engine syndrome? A look… Read more »
paidContentCan Digital Discovery Live Up to its Potential?
How can you curate the chaos of social discovery? Real-time results from a proprietary survey will be first revealed at paidContent 2012, focusing on how, when and why traditional media audiences… Read more »
paidContentLUNCH
paidContentThe App Economy: Holy Grail or Dead End?
Seems like there’s an app for almost everything today—or will be. But is this a deep well or are we headed to rock bottom? Is app success at the expense of… Read more »