var varname = "wijax_dfbe3d1f6516a104192f448ba3a17752"; window[varname]="<span id=\"widget-go-widget-areas-2\" data-remove-on-inject-classes=\" \" class=\"  search-facets go-custom-widget-area_search-facets wijax-widgetclasses widget-go-widget-areas widget-area go-widget-areas-2 \"><\/span>\n<div id=\"scriblio_facets-7\" class=\"facet-technologies-and-products facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Technologies<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"newspapers\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/newspapers\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/newspapers\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">newspapers<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"paywalls\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/paywalls\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/paywalls\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">paywalls<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"advertising\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/advertising\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/advertising\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">advertising<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-6\" class=\"facet-companies facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Companies<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"The Atlantic\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/the-atlantic\/\"><span class=\"bar\" style=\"width:50%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/the-atlantic\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">The Atlantic<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Atlantic Media\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/atlantic-media\/\"><span class=\"bar\" style=\"width:50%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/atlantic-media\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">Atlantic Media<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"The New York Times\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/the-new-york-times\/\"><span class=\"bar\" style=\"width:50%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/the-new-york-times\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">The New York Times<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Google\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/google\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/google\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Google<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"BuzzFeed\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/buzzfeed\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/buzzfeed\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">BuzzFeed<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Gawker Media\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/gawker-media\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/gawker-media\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Gawker Media<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"News Corp.\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/news-corp\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/news-corp\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">News Corp.<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Gawker\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/gawker\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/gawker\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Gawker<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Major League Baseball (MLB)\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/major-league-baseball-mlb\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/major-league-baseball-mlb\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Major League Baseball (MLB)<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-2\" class=\"facet-tags facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Other<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"andrew sullivan\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/andrew-sullivan\/\"><span class=\"bar\" style=\"width:75%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/andrew-sullivan\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"3 topics\">andrew sullivan<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>3<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Media\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/media\/\"><span class=\"bar\" style=\"width:75%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/media\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"3 topics\">Media<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>3<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"andrew ross sorkin\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/andrew-ross-sorkin\/\"><span class=\"bar\" style=\"width:50%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/andrew-ross-sorkin\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">andrew ross sorkin<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"paidContent:Live 2013\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/paidcontentlive-2013\/\"><span class=\"bar\" style=\"width:50%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/paidcontentlive-2013\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">paidContent:Live 2013<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"future of media\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/future-of-media\/\"><span class=\"bar\" style=\"width:50%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/future-of-media\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">future of media<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"sponsored content\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/sponsored-content\/\"><span class=\"bar\" style=\"width:50%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/sponsored-content\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">sponsored content<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"pcLive 2013\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/pclive-2013\/\"><span class=\"bar\" style=\"width:50%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/pclive-2013\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">pcLive 2013<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Future of the media\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/future-of-the-media\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/future-of-the-media\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Future of the media<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Affiliate links\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/affiliate-links\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/affiliate-links\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Affiliate links<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"native advertising\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/native-advertising\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/native-advertising\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">native advertising<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Advertorial\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/advertorial\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/advertorial\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Advertorial<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"bob bowman\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/bob-bowman\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/bob-bowman\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">bob bowman<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Richard Tofel\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/richard-tofel\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/richard-tofel\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Richard Tofel<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"PageRank\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/pagerank\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/pagerank\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">PageRank<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"MLB\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/mlb\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/mlb\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">MLB<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"pcLive\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/pclive\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/pclive\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">pcLive<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"tim ferriss\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/tim-ferriss\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/tim-ferriss\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">tim ferriss<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Maria Popova\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/maria-popova\/\"><span class=\"bar\" style=\"width:25%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/maria-popova\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Maria Popova<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-8\" class=\"facet-author widget widget_scriblio_facets\"><header class=\"widget-title\">Author<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"selected\" data-term=\"Mathew Ingram\" data-taxonomy=\"Co-Authors\" data-term-url=\"http:\/\/search.gigaom.com\/author\/mathewi1\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/property\/paidcontent\/\" class=\"term-link\" title=\"4 topics\">Mathew Ingram<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>4<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-3\" class=\"facet-post-type widget widget_scriblio_facets\"><header class=\"widget-title\">Content Type<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"News Post\" data-taxonomy=\"Post Type\" data-term-url=\"http:\/\/search.gigaom.com\/go-type\/news-post\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/go-type\/news-post\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"4 topics\">News Post<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>4<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-5\" class=\"facet-property widget widget_scriblio_facets\"><header class=\"widget-title\">Property<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"selected\" data-term=\"paidContent\" data-taxonomy=\"Property\" data-term-url=\"http:\/\/search.gigaom.com\/property\/paidcontent\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/author\/mathewi1\/\" class=\"term-link\" title=\"4 topics\">paidContent<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>4<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Gigaom\" data-taxonomy=\"Property\" data-term-url=\"http:\/\/search.gigaom.com\/property\/gigaom\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/property\/paidcontent+gigaom\/?authors=cap-mathewi1\" class=\"term-link\" title=\"4 topics\">Gigaom<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>4<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-10\" class=\"facet-availability widget widget_scriblio_facets\"><header class=\"widget-title\">Access<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Free\" data-taxonomy=\"Availability\" data-term-url=\"http:\/\/search.gigaom.com\/availability\/free\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/availability\/free\/?go-property=paidcontent&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"4 topics\">Free<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>4<\/span><\/a><\/li>\n<\/ul>\n<\/div>";
