Your website is part of a “marketing cloud.” In this case, we’re not talking about a product from Adobe or Salesforce.com, but the combination of all those marketing technologies used to… Read more »
As digital takes an increasingly large chunk of marketing and advertising spending, major enterprise software and CRM players, as well as digital marketing specialists, are putting together suites of products in… Read more »
Over half of big spenders said they’d likely spend more budget on social media marketing. They’re also driving mobile and video, while not neglecting search. Read more »
The vast majority of digital marketers with budgets over $1 million rely on multiple programs because they’re using digital for all marketing objectives: awareness, acquisition, conversion, and retention. Read more »
Leading-edge companies are migrating front-office business functions like sales and marketing rapidly. Organizations of all types are moving business analytics and back office functions to the cloud. Read more »
Just about everyone is moving their web operations to the cloud, but a quarter of respondents of all types are moving significant transaction processing. Read more »