ResearchOutlook: Media and consumer tech in 2015
In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Read more »
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In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Read more »
The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical. Read more »
Insofar as the FCC’s goal is to create a level playing field, where OVDs could compete effectively with facilities-based pay-TV providers, the disparate treatment of broadcast and digital rights will make… Read more »
As sports viewing increasingly goes over-the-top and mobile, taking the traditional broadcast audience with it, big-ticket, broadcast-only rights deals are going to grow increasingly problematic for the broadcasters. Read more »
What does Simon & Schuster have that Hachette doesn’t to give it leverage with Amazon? A major U.S. broadcaster as a parent company. Read more »
Underlying much of the debate of interconnection fees and paid prioritization is an unspoken and largely unexamined assumption that the current power dynamic between ISPs and content providers is both inevitable… Read more »
Try as they might to make it seem otherwise, the commercial interests of MLB Advanced Media and Netflix are not co-terminus with the public’s interest in net neutrality. Read more »
The danger in laying down hard and fast net neutrality rules now is that they could lock in structural dynamics in the market for online content when we don’t really know… Read more »
The key question in a cable-ized future for broadband will be who ends up paying whom? Read more »
As sports takes up a bigger slice of OTT and mobile platforms, it won’t belong before it starts to run into the same sort of network turbulence as Netflix has experienced. Read more »