ResearchTV networks getting that sinking feeling
The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical. Read more »
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The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical. Read more »
Nearly 60 percent of companies said they were going to increase their digital marketing spending, while 37 percent expected a flat budget. Few are decreasing spending, even in a tough economy… Read more »
Marketers are drawing on a broad palette of digital marketing tactics depending on their objectives, with the four most popular tactics being email marketing, social media marketing, search engine optimization, and… Read more »
Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital techniques to capture the efficiencies and targeting ability offered by… Read more »
Digital marketing is being used consistently across the entire customer experience. Marketers say all marketing funnel objectives are important. Read more »
Google has lately made a series of moves clearly aimed at positioning itself to dominate live online video advertising just as it does with search advertising. Read more »
Time Warner used to be the biggest media company in the world. But the invisible media networks like Google and Facebook changed the rules that Time Warner never learned. Read more »
Google became the last of the big browser companies to support Do Not Track. While this adds momentum and a little clarity to the movement, it leaves key questions unanswered. Strict… Read more »
Twitter is a mainstream communications technology that plays a critical role in news and content discovery. The company has spawned a business ecosystem of third-party developers and services that create apps… Read more »
In my last few Weekly Updates, I’ve written about Zynga and Facebook, two companies whose business models I’ll continue to defend. But right now they make up a pair of the Horsemen of the… Read more »