ResearchThe customer-experience mandate: Build lasting engagement with better websites
Immersive, seamless web experiences that attract and engage customers for lasting relationships require updated platforms and flexible infrastructure. Read more »
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Immersive, seamless web experiences that attract and engage customers for lasting relationships require updated platforms and flexible infrastructure. Read more »
Nearly 60 percent of companies said they were going to increase their digital marketing spending, while 37 percent expected a flat budget. Few are decreasing spending, even in a tough economy… Read more »
Big spenders are willing to invest in social because even though ROI is difficult to prove, they are more likely to have access to tools such as social listening platforms and… Read more »
Social media and content marketing are interrelated, with social having emerged as a cost-effective and efficient way for marketers to share branded content. Read more »
A sizable number of marketers also believe referral helps them capitalize on their social follower base and capitalize on their existing email user subscriber base. Read more »
43 percent of referral marketers acquire more than 35 percent of their new customers with it. This is double the percentage of marketers who report such acquisition rates using email. Read more »
Referral marketing is an under-used but highly valued way to acquire customers. A smaller but satisfied segment of marketers are using it effectively, suggesting that savvy marketers can get a leg… Read more »
Marketers ranked social right behind email as the most effective tactic for brand awareness and customer retention, but perceptions of social’s efficacy for acquisition and conversion dipped noticeably. Read more »
Even email fans use email as part of a multi-pronged customer acquisition approach. Most marketers get fewer than 25 percent of their new customers from email marketing Read more »
56 percent of marketers surveyed identified email as being most effective at retention, several points ahead of social media marketing. Read more »