ResearchCommerce and analytics technologies used at big sites
Large transaction-oriented sites use a broad variety of e-commerce and analytics technologies to support and drive business. Read more »
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Large transaction-oriented sites use a broad variety of e-commerce and analytics technologies to support and drive business. Read more »
Today’s marketing technology landscape is a highly complex labyrinth of platforms, applications, and APIs. To fully reap the benefits, though, IT leaders need to do a better job managing their sites’… Read more »
User-generated content has become mobile and more visually sophisticated thanks to an explosion of apps such as Vine and Snapchat, and the rise of the celebrity consumer. Read more »
Not everyone has a huge marketing department and budget. But new BI tools can level the playing field. Read more »
As digital takes an increasingly large chunk of marketing and advertising spending, major enterprise software and CRM players, as well as digital marketing specialists, are putting together suites of products in… Read more »
Gigaom readers think marketing tech platforms could come from BI dashboards. Read more »
Salesforce and Adobe are already players, but Google faces inherent conflict-of-interest as a marketing tech platform provider. Read more »
Gigaom readers rated big data and mobile most disruptive, but few marketing campaigns really use “big” data in real-time. Read more »
Google and Facebook each have marketing technology on over 90 percent of the top 1,000 domains. Read more »
I know you’re all excited about Mobilize, but anyone in the Bay Area this week can’t help but trip over Dreamforce. (Hey, I’m staying out by the airport myself.) Salesforce’s massive… Read more »