ResearchOutlook: Media and consumer tech in 2015
In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Read more »
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In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Read more »
As other types of publishers have before them, the TV industry’s digital strategy increasingly will need to incorporate the mobile-first principle. Read more »
Insofar as the FCC’s goal is to create a level playing field, where OVDs could compete effectively with facilities-based pay-TV providers, the disparate treatment of broadcast and digital rights will make… Read more »
As sports viewing increasingly goes over-the-top and mobile, taking the traditional broadcast audience with it, big-ticket, broadcast-only rights deals are going to grow increasingly problematic for the broadcasters. Read more »
What does Simon & Schuster have that Hachette doesn’t to give it leverage with Amazon? A major U.S. broadcaster as a parent company. Read more »
Underlying much of the debate of interconnection fees and paid prioritization is an unspoken and largely unexamined assumption that the current power dynamic between ISPs and content providers is both inevitable… Read more »
Online video heated up, as traditional television players, tech stalwarts, and new startups all seek access to the $75 billion spent on U.S. TV advertising. Read more »
The growing interest in live programming among ad-supported online video platforms mirrors its growing importance to the traditional TV economy. Read more »
Apple does not appear to be targeting cord-cutters. Instead, it appears to envision a kind of universal, authenticated TV Everywhere service. Read more »
Three core drivers are changing the television landscape and confusing advertisers: consolidation of big-media distribution, platform-driven viewing fragmentation, and the infiltration of social media into television. Read more »