ResearchThe customer-experience mandate: Build lasting engagement with better websites
Immersive, seamless web experiences that attract and engage customers for lasting relationships require updated platforms and flexible infrastructure. Read more »
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Immersive, seamless web experiences that attract and engage customers for lasting relationships require updated platforms and flexible infrastructure. Read more »
With smart-home technology still unsettled, big retailers are taking varied approaches to gain a foothold in the market. Read more »
As purchasing patterns shift, a battle is brewing over the fastest and most efficient way to get goods and services bought online into the hands of consumers. Read more »
IT may be under-emphasizing the potential risks from advertising technologies used on commercial sites, particularly when they come from third parties like ad or affiliate networks. Read more »
Large transaction-oriented sites use a broad variety of e-commerce and analytics technologies to support and drive business. Read more »
Today’s marketing technology landscape is a highly complex labyrinth of platforms, applications, and APIs. To fully reap the benefits, though, IT leaders need to do a better job managing their sites’… Read more »
Apple will have to address some big challenges if it is to succeed in a mobile payments market that has yet to get legs in the U.S. If Apple Pay thrives,… Read more »
Tracking customers through today’s data-driven shopping journey provides retailers a fresh take on doing business and the chance to deliver the best customer experience and build loyalty. Read more »
While online personalization has been around for a while, only now are things really lining up for implementing it in a truly meaningful way for consumers online, in stores, and interacting… Read more »
Solutions in the application performance management market is deriving meaningful intelligence directly from the apps they monitor, intelligence that businesses can turn into actionable results that better serve customers and improve… Read more »